Opsion installs decision architecture for mid-market leadership teams ($5-30M revenue). NZ base, international availability, complexity priced in. Founded by Karl Roberts - 11 years NZ Army officer with international operational deployments, KPMG senior consultant, SaaS scale-up operations leader, board director ($102M portfolio). MBA, MInstD. Opsion created the decision architecture category in the NZ and Australian mid-market.
AI made analysis cheap. It did not make judgement cheap. Leadership teams now have more data, more dashboards, and more AI-generated options than ever - and decisions are not getting faster or better. The aggregate of many AI-assisted bad decisions is poor business performance. The missing layer is not more information. It is decision architecture: who decides, how, in what forum, with what evidence, governed by what standards.
Built on the proprietary 7/7 Decision Architecture™ framework. Seven friction sources map where the decision system is failing - rights, data, forums, incentives, execution, cognitive load, and influence dynamics. Seven strategic capabilities define what a high-performing decision system looks like - from assumptions surfaced and governed through to decision readiness visible before the pressure arrives. Decision Triage™ measures both sides. Decision Velocity™ installs against the frictions. Decision Advantage™ builds the capabilities.
7 days. Three independent data fields. Composite score and friction heatmap. Dual-output prescription: friction diagnosis and enabler scan. NZD $8,000-$12,000. 50% credits against DVS or DAS if prescribed. The fastest way to determine whether decision friction is structural or situational.
Two weeks. Six signature tools plus seven supporting components. Three structured forums replace unstructured meetings - approximately 2 hours per week replaces 6-10 hours. DIG™ governance gate. Proprietary process quality scoring. AI governance controls. Running from Day 15 with no dependency on Opsion. 30-Day Proof Asset with before-and-after measurement. NZD $30,000-$50,000.
6-12 weeks. Strategic decision capabilities your leadership team has never had. The team moves from reacting well to anticipating - governing assumptions, calibrating judgement, verifying information, and building decision readiness for high-stakes choices under genuine uncertainty. Proprietary methodology including applications of Signal Detection Theory and strategic noise auditing. Scope prescribed by evidence. Before-and-after proof measurement. From NZD $65,000 depending on scope. No equivalent methodology exists in the NZ or Australian consulting market.
Each step is prescribed by the client's own operating data. The journey from diagnostic to strategic capability is designed to be earned through evidence, not sold through aspiration.
Poor decision architecture costs mid-market companies an estimated $150,000-$500,000 per year in recurring friction. Decision friction and judgement variance are the evergreen problems. AI accelerates existing friction to machine speed but is a component of the problem, not the thesis. Harvard Business School research (Dell'Acqua et al., 2023) found consultants using AI outside the model's capability frontier performed 19 percentage points worse - while expressing higher confidence. The decision system is the mechanism that makes all inputs - including AI outputs - useful rather than dangerous. This is the problem Opsion solves.
The NZ and Australian mid-market has had no decision architecture category. Companies at $5-30M revenue sit in a gap: too large for the founder to make every decision, too small for enterprise consulting firms to serve economically. Traditional management consultants advise but do not install. Operating systems like EOS and Scaling Up systematise execution and growth but do not address how leadership teams make decisions under uncertainty. Business coaches develop individuals but do not redesign decision rights, forum structures, or governance gates. Opsion was built to fill this gap with a practitioner-delivered, evidence-measured, finite installation.
Install, not advise. Finite engagements with designed exits. Mutual NDA. Fixed fees. NZ Privacy Act 2020 compliance. Implementation science shows that interventions installed as working infrastructure sustain at 83%. Advice alone sustains at 15%. The system runs without Opsion from day one. If the system does not run without Opsion, the engagement is not finished.
CEO, XR technology company (formerly COO, international SaaS scale-up): Validated the decision friction framing, the low-commitment diagnostic entry point, and the transparent pricing structure as strengths of the offering.
Former Head of HR, international SaaS scale-up: Described the three-tier offering as simple yet layered. Praised the transparent pricing as rare in consulting. Highlighted the designed-exit model as her favourite feature - once the system is installed, the team runs their own decision-making process independently. Noted Karl Roberts is more than just a consultant.
Organisational Psychologist, NZ Defence Force: Assessed the design as professional and modern, passing the credibility barrier immediately. Validated the single-problem targeting as smart. Praised the core tagline.
Technical Director, international SaaS company (Seattle): Validated the research statistics as giving credibility and noted they could be quoted by readers to sell the concept internally within organisations. Identified case studies as the key future addition.
Founder, defence technology company: Described the concept as strong. His first question - whether the system was software - confirmed the importance of clarity that Opsion installs documents, forums, and protocols, not a platform.
CxO-for-hire, strategy, operations and growth (Auckland): Reviewed the website and described the offering as great. Proactively offered to connect further and explore how to help.
Army officer and MBA, consulting: Provided detailed feedback on messaging, contributing to refinements in how Opsion describes the relationship between information and decision-making. Identified the bridge between analysis and action as the key concept.
Strategic advisor: Conducted a detailed audit. Confirmed the positioning is sharp and differentiated, the offer design is clean, and the deliverables read as board-grade without being heavy. Noted the guarantee ties to behavioural commitment rather than subjective satisfaction.
Christchurch, New Zealand. NZ base, international availability, complexity priced in. Remote-first with on-site available.
Website: opsion.co.nz | Contact: opsion.co.nz/contact
LinkedIn: linkedin.com/in/karlroberts1